Posts Tagged ‘End Result Marketing’
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“Humanize the Company”... I like that. I alway ...
Ford’s Scott Monty Sees Social Media as Opportunity to “Humanize the Company”
Updated guest post by SMB Member Doug Tangwall (on Linkedin and Twitter) Kudos to the Social Media Breakfast-Madison team for pulling in a top-notch speaker for this month’s event, Scott Monty, global head of social media for Ford Motor. I greatly enjoyed learning from this...
Under Attack: Using Social Media to Respond to a Public Relations Crisis
A guest post by SMB member Doug Tangwall What if you came into the office and found your organization in the middle of a PR crisis—a controversy with serious repercussions for your customers and your business? This was the situation described by the communications team...
Navigating the Social Media Landscape of Government 2.0 | Recap Oct 2011 SMB Madison
Guest post by SMB member Doug Tangwall Our latest Social Media Breakfast-Madison event featured a lively discussion with a diverse and distinguished panel, representing public officials and government, business and nonprofit leaders who use social media (as well as other avenues) to advance political policy,...
Google Adds a Personal Touch to Promote Madison Businesses
Guest post by SMB member Doug Tangwall Venture capitalist John Doerr coined the term SoLoMo to sum up the convergence of three forces that are rapidly redefining success for businesses: social, local and mobile. This trend is especially relevant for businesses that depend on location-based...