Rotary International: Speaking Social Cross-culturally | Social Media & Non ProfitsApril 3rd, 20122 comments
On April 18, 2012 please join us to hear from the Language Services Team from Rotary International. Rotary International is a global non profit with over 1.2 million members in more than 200 countries and geographical areas. They might be best known globally for the campaign to eradicate Polio, and locally for the service service projects many clubs do in their communities.
Several challenges face non-profit organizations as they seek to engage their audiences through social media. Through its social media efforts, Rotary International has successfully supported the message of its strategic plan and areas of focus.
Some of the keys to using social media effectively with international audiences have been to speak with one voice, listen, engage, and highlight the great work Rotarians and others of the family of Rotary do all over the world.
Rotary uses social networks to create a sense of global community in which members and non-members can share ideas, build career contacts, and form friendships with other service-minded people of all ages and cultures.
At this event, Patrick Nunes and Adam Arents will present ideas, tips and examples of how Rotary clubs and Rotaract clubs ( clubs for members 18-30) are using social media to feed the passion of their members around the world.
Rotary International (Photo credit: Wikipedia)
Department Manager in the Language Services Division of Rotary International
Patrick Nunes (@patricknunes and @RotaryBrasil) is a Department Manager in the Language Services Division of Rotary International. He oversees four teams of linguists who provide translation, interpretation, and consultation on cultural, regionalization and globalization matters. He also leads the social media efforts in languages, with a focus on international audiences and engagement. He is very interested in the aspects of social media across cultures and applies his international experience from living and working in different countries to his daily tasks.
Promotions Coordinator at Rotary International
Adam Arents (@bolonium and @rotaract) is a Promotions Coordinator at Rotary International, where he creates buzz about Rotary’s youth programs through newsletters, social media, videos, and contests. His most successful social media endeavor at Rotary has been a series of Twitter chats that has involved young professionals from around the world who participate in the Rotaract program. He is interested in exploring how to gamify social media campaigns and to appeal to culturally diverse audiences in relevant ways. He recently spent a year teaching English in Russia and blogging about it at www.pretzelcobra.com.
Additional Panelists for Q&A
Language Services Division Manager at Rotary International
Michèle Moiron is the Language Services Division Manager at Rotary International. She is responsible for all official content and communications in languages other than English, including Rotary web content on the language pages and social media efforts in languages. She works to engage Rotarians in non-English-speaking countries to get feedback on what they need and want, and as a means to get members’ input and a more international content. Michèle keeps abreast of professional advances as a member as Rotary International representative since 2009 of JIAMCATT, a group launched in 1987 by the United Nations agencies in Europe, with the intention to enhance exchanges among languages services of international organizations and national bodies in order to promote the pooling of the partners’ terminology resources to make them accessible to all in electronic form.
Interpreter/translator, Rotary’s French section in the Languages Service Division
MarcPrévot (@MRPVT and @RotaryFR) is interpreter and translator in the Rotary’s French section in the Languages Service Division. He also manages the French social media efforts for Rotary. Coming from various professional experiences, he is interested in the transverse applications for social media within the organization and in cross cultural interactions. He applies his international experience to engage different communities and regions of the world.
German translator/linguist, Language Services Division of Rotary International
Katharina Klopfer (@kat_klopfer and @RotaryDE) is a German translator/linguist in the Language Services Division of Rotary International. She is responsible for Rotary’s social media efforts in German especially regarding Rotary’s German twitter and facebook accounts. Katharina has lived in different countries and worked primarily in the field of communications and public relations. She studied intercultural communication and is especially interested in applying her knowledge through social media.